UGLY CHILD


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This is what greets you on the Commonwealth Bank's index page now. Of course all children lose their baby teeth, and there's nothing more fun than a wobbly one, but an advertising image? It doesn't scream fabulous financial services to me. Nor fun, family, friendly company. It says we-think-this-image-is-cute-and-community-minded when really life is terribly unfair, as are the banks. Do her lost teeth represent lost branches or is she destined to grow up and get a terrible job in one of their call centres?


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